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The Terrible 10 of Pay Per Click Advertising
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns.
Pay Per Lead vs. Pay Per Click
Tired of watered down, poor quality leads from your lead generation company? The last several years, we have been noticing a trend being discussed by our clients. They are telling us that the quality of leads that used to come in from their lead generation services have dropped off the map. At the same time, they’ve noticed that the quality of leads coming from pay per click has remained superb and even gotten better.
