Author Archive
The Terrible 10 of Pay Per Click Advertising
Vigilance, micromanaging and attention to detail can help you avoid some common and costly mistakes of PPC advertising. What are those mistakes? Here are the terrible 10 that are typical to most pay per click campaigns.
Pay Per Lead vs. Pay Per Click
Tired of watered down, poor quality leads from your lead generation company? The last several years, we have been noticing a trend being discussed by our clients. They are telling us that the quality of leads that used to come in from their lead generation services have dropped off the map. At the same time, they’ve noticed that the quality of leads coming from pay per click has remained superb and even gotten better.
Better PPC Management
In recent years, one of the bigger changes in pay per click advertising has been the importance that the PPC engines put on Click Through Rates. How often and ad gets clicked is now a major part of the quality score algorithms of the PPC engines. Paying particular attention to these numbers and fine tuning them can help you rise up in the rankings, but also even lower your costs per click.
