Adwords Help: Are Your Adgroups a Total Mess?
Google Adwords is an incredible method for garnering high-quality traffic to your site almost instantly, but it does have a considerable learning curve to it…
…And that’s pretty daunting when it’s your own time and money on the line!
So, here’s some important advice from a decade-long veteran of pay per click marketing, and an easy way to boost your profits from your Adwords investment:
A crucial element of Adwords account is how well you have your Adgroups organized.
Don’t fall prey to the “rookie” mistake of only creating one or two adgroups per campaign and then stuffing them with hundreds, or thousands, of keywords.
Don’t do this, it’s begging for trouble!
Trouble in that this is like giving Google permission to “gouge” you, and you’ll end up paying way more per click, suffer from lower CTR’s due to poor relevance of your ads, and most likely be nailed with poor quality scores.
Always remember, “relevance” is key on Adwords!
It’s impossible to write ads that are targeted, specific and “relevant” for hundreds of different keywords all in the same adgroup, so you need to “break out” keywords into their own adgroups.
For keywords with a lot of clicks, this might mean one keyword (with it’s three different match-types) per adgroup, and that’s all!
Even for lower traffic keywords, have no more than 15 to 21 keywords per adgroup.
After you “break out” the keywords into their own new adgroups, notice how much easier it is to write focused ads, using the keywords as much as possible in the ads.
Your CTRs will instantly raise across the board, along with lowering your per click cost!
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