How Breaking Even With Google AdWords Is Profitable Business
Being good at Google AdWords is the key to everything online… If you know it you’ll absolutely rock the online business world, but if you don’t know it you’ll burn in flames pretty fast and complain to the nearest person who’ll listen. If you know AdWords you’ll never be poor, ever.
Most people online do not know how to “create traffic themselves”.. they rely on partners, Joint Ventures and things like that. While this is fine “in theory” they do not know the real business of internet marketing… Which is essentially advertising + selling + backend. If you can get profitable ROI from an adwords campaign in practically any niche you are set for life.
So what does it take in order to make things happen with adwords? Well first of all you can’t be seeing adwords as an expense, because it’s an INVESTMENT not a “risk” or “expense”… When you start seeing it as an investment, like you are buying a house or something, your mindset will change.
Because knowing what a business is and how to run one and get it profitable from adwords traffic is an artform all by itself. You can even break even with adwords and still be a millionaire… Sounds crazy? But it’s true. Once you are collecting leads from your business you have the freedom to do whatever you want with them…
What you want to do initially is funnel prospects from “browsers” into “clients” and not just “customers” as most people do, they stop and put a lid on it! Alright he payed me, good… now scram. Acting as an affiliate and making money is “great”, BUT, you have no leverage, no viral possibilites, nothing that will get other people to help you… It’s fine to begin as an affiliate, but move on to bigger and better things as soon as you can!
Once you have established your list and it’s around 10,000 people you can start to look for other people’s stuff and sell advertising in your newsletter or whatver you do there. But please understand that you WILL NEED a heck of a lot more control over your business in order to make any serious figures online.
You need upsells, backend strategies, high end products as well as these cheap, lead in products at $17-$97. Once they have bought you can upsell them bigger and better things. That’s what you NEED to focus on.
A lead is a lead and you should treat them well and keep them on your lists. If it’s your free tirekicker list, get them to invest in something more risky, by building a relationship with them. Establish trust and upsell them your $497 homestudycourse that’s in downloadable format online. They may not get it, so make them know about your $2999 coaching classes instead… understand?
Do you now see how that initial $47 investment in adwords to make $45 back is worth thousands more? Great! Perfect, that’s what I wanted you to learn. Start pursuing your backend strategy and go make some sales for coaching classes or whatever you need. If you are lazy (like me) you just refer them to other coaches for a 25-50% commissions of the $2999 sale! That’s $1000-$1500 profit, but still it’s amazing how that “free lead” became your daily paycheck =)
This is exactly how the “gurus” are making millions online. They are practically breaking even with AdWords upfront and selling the **** out of people on the backend. It’s insane to think they are making that much promoting $27 e-books! Their backend strategies are so strong (belive me I’ve seen them) and that’s how it’s done in this business. Do what they DO, not tell you to do!
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